Seeing how people respond in real time
Hi, I’m Omar, the founder and CEO of Kinnect. This blog is part of the "From Omar" series, where I share my reflections on family, relationships, and the memories we carry. These aren’t polished —
Sometimes, you know you’re living through history as it happens. It’s not often, but when it does happen, you can feel it — like this moment will be remembered, documented, and revisited for years to come. That’s exactly how I’m feeling about the recent assassination of the UnitedHealthcare CEO by a man named Luigi.
This isn’t just a headline or a news blip that fades away in a week. It’s the kind of event already setting up to become a podcast episode, a Netflix documentary, and a case study in “where were you when” moments. It’s wild to think about how someone’s life, actions, and choices become a memory shared and debated by people who’ve never met them.
One of the things that strikes me is how people are already talking about Luigi online. I’m seeing it across social media threads, YouTube conspiracy videos, podcast breakdowns, and comment sections. Everyone’s got a theory, an angle, or some sort of “inside perspective” on who he is, why he did it, and what it all means.
This shift’s happening, where Luigi’s identity isn’t just a “killer” in headlines. He’s being dissected. People are pointing out how he’s "not like other killers” because he’s well-educated, didn’t seem to have financial struggles, and crafted his defense in a way that’s… methodical. It’s eerie to see how people react differently to him than others who’ve committed similar acts. This case feels like it’s on track to become one of those “iconic” crime cases people will reference.
It also reflects how people are shaped by the content they consume. The echo chambers are clear. Depending on where you’re looking, you’ll see people praising him as a "man of principle" or calling him "pure evil" — two extremes that somehow exist simultaneously. It’s fascinating and unsettling.
How memories of moments like this are made
When I think about how people will remember this event, it’s wild to think about how memories are built. For some, it’ll be a "remember that one time?" moment. The kind of thing you’d bring up in conversation 10 years from now: "Oh yeah, remember when the CEO of UnitedHealthcare got assassinated?" It’s one of those bizarre, unthinkable moments that becomes a shared memory for society.
But memories don’t just happen. They’re shaped by how we talk about them. Podcasts will break it down. News outlets will do 10-minute recaps. YouTube creators will post "The Truth About Luigi” deep dives. The ripple effect is already starting. How it’s remembered isn’t random — it’s curated, packaged, and retold.
As a founder, I’m always thinking about memories—how they’re created, shared, and passed on. This moment reminds me that memories aren’t just personal—they’re collective. They’re shaped by how often a story is told, how it’s framed, and who tells it. The story of this event isn’t fully written yet, but I know it will be one of those “memory moments” that sticks.
The role of sympathy for the family
One thing I’ve been reflecting on is the family’s experience. It’s easy to get caught up in the media frenzy, the theories, and the bigger societal impact, but at the core of this event is a grieving family.
Imagine being them right now. Their father, husband, or brother was just taken from them in the most public, high-profile way possible. And now, they’re being swept into the center of the storm. Everyone’s talking about him, his legacy, and even the man who took his life. But what about the people who have to wake up every day missing him? What about their grief? Their world just changed, and they’re forced to experience it publicly.
We talk about how "history” will remember this moment, but it’s important to pause and recognize that, for this family, this is not just history. This is their present. It’s their life right now. While the rest of us process it as news, they live it as reality.
How moments like this will shape the future
This event is happening against the backdrop of major societal shifts — debates about guns, safety, and regulation. It’s impossible to separate the two. People will see this as a "moment" in the larger conversation about gun access and violence in America.
The fact that Luigi planned it so carefully — the backpack, the approach, the execution — will be analyzed repeatedly. People will connect it to broader narratives about how accessible it is to get a gun and how violence is becoming more "strategic” and "calculated” in a way that’s unique to this moment in history.
I wonder if this is just the beginning of something bigger. I’m not saying this to be dramatic, but look at how much has changed in just a few years. People are angry, divided, and more willing to "act” on that anger. If nothing shifts, I’m worried that events like this might become more common.
Closing thoughts
This is one of those stories that’s bigger than a headline. It’s about memory, legacy, and the ripple effect of one person’s actions on a global scale. It’s everywhere — in comment sections, podcasts, and dinner conversations. It’s not just a moment that’s happening. It’s a memory being made in real-time.
But for the family, it’s something much deeper. It’s their life that just changed in an instant. While the rest of us think about how this event will be remembered, they’re living through something that can’t be turned off or swiped away.